TRMC

TRMC stands for Transnational media corporation. It is an entity with overseas operations in two or more countries. It is where strategic decision-making and the allocation resources are predicated on economic goals and efficiencies with little regard to national boundaries and the principle commodity being sold is information and entertainment. TRMC’s and oligopolies dominate the media marketplace. They need state to know there will always be a certain amount of vendors in the marketplace. It it doesn’t it will hurt the marketplace. TRMC states jobs in media systems to preserve the integrity of the free marketplace. You cannot buy out other stations if you are biggest. According to Gershon, the transnational coporation is a nationally based company with overseas operations in two or more countries. He states that “strategic decision making and the allocation of resources is predicated upon economic goals and efficiencies with little regard to national boundaries.” (Gershon, 2000). He also makes the point that very few TRMC’s operate in all the markets of the world but instead they operate in “preferred market with an obvious preference…toward one’s home market.” (Gershon, 2000).

Bibliography:

  Gershon, Richard A. "The Transnational Media Corporation: Environmental Scanning And Strategy Formulation." Journal Of Media Economics 13.2 (2000): 81-101. Communication & Mass Media Complete. Web. 5 May 2013.